The Tipping Point

http://en.wikipedia.org/wiki/The_Tipping_Point

Ervin Laszlo talks about this "tipping point" as it already has happened. Joe Sugarman, was the one who thought me the 80/20 rule. Here are

The three rules of epidemics

Gladwell describes the "three rules of epidemics" (or the three "agents of change") in the tipping points of epidemics.

• "The Law of the Few", or, as Gladwell states, "The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts."^[4] According to Gladwell, economists call this the "80/20 Principle, which is the idea that in any situation roughly 80 percent of the 'work' will be done by 20 percent of the participants."^[5] These people are described in the following ways:

• Connectors are the people who "link us up with the world ... people with a special gift for bringing the world together."^[6] They are "a handful of people with a truly extraordinary knack [... for] making friends and acquaintances". ^[7] He characterizes these individuals as having social networks of over one hundred people. To illustrate, Gladwell cites the following examples: the midnight ride of Paul Revere, Milgram's experiments in the small world problem, the "Six Degrees of Kevin Bacon" trivia game, Dallas businessman Roger Horchow, and Chicagoan Lois Weisberg, a person who understands the concept of the weak tie. Gladwell attributes the social success of Connectors to "their ability to span many different worlds [... as] a function of something intrinsic to their personality, some combination of curiosity, self-confidence, sociability, and energy."^[8]

• Mavens are "information specialists", or "people we rely upon to connect us with new information."^[9] They accumulate knowledge, especially about the marketplace, and know how to share it with others. Gladwell cites Mark Alpert as a prototypical Maven who is "almost pathologically helpful", further adding, "he can't help himself".^[10] In this vein, Alpert himself concedes, "A Maven is someone who wants to solve other people's problems, generally by solving his own".^[11] According to Gladwell, Mavens start "word-of-mouth epidemics"^[12] due to their knowledge, social skills, and ability to communicate. As Gladwell states, "Mavens are really information brokers, sharing and trading what they know".^[13]

• Salesmen are "persuaders", charismatic people with powerful negotiation skills. They tend to have an indefinable trait that goes beyond what they say, which makes others want to agree with them. Gladwell's examples include California businessman Tom Gau and news anchor Peter Jennings, and he cites several studies about the persuasive implications of non-verbal cues, including a headphone nod study (conducted by Gary Wells of the University of Alberta and Richard Petty of the University of Missouri) and William Condon's cultural microrhythms study.